Google and Snapchat have teamed up to launch new AI-powered Lenses built using Google’s Whisk platform. These Lenses bring smart, real-time visual effects to Snapchat users through advanced artificial intelligence. The collaboration marks a key step in making AI more accessible and fun for everyday people.
(Google’s Snapchat AI Lenses Co Developed With Google’s Whisk Platform.)
The new Lenses use Whisk’s machine learning tools to understand what’s happening in a video feed and respond instantly. This means users can see effects that change based on their movements, surroundings, or even the time of day. The technology runs smoothly on mobile devices without needing extra hardware.
Snapchat users will find these Lenses in the app’s camera section starting this week. They work just like regular Lenses but offer smarter interactions. For example, a Lens might add animated characters that react to your facial expressions or place digital objects that stay fixed in your real-world space.
Google developed Whisk to help creators build AI experiences faster and easier. By sharing this platform with Snapchat, Google aims to support more creative uses of AI in social apps. Snapchat brings its strong user base and design know-how to the project, ensuring the Lenses feel natural and engaging.
Both companies say they focused on privacy during development. No personal data is stored or sent to servers when using these Lenses. Everything happens directly on the user’s phone. This keeps the experience fast and secure.
(Google’s Snapchat AI Lenses Co Developed With Google’s Whisk Platform.)
The partnership shows how tech firms can combine strengths to deliver useful and entertaining tools. Google provides the AI backbone while Snapchat shapes it into something people enjoy using every day. Early tests show users spend more time playing with these smart Lenses compared to standard ones.