**Facebook Announces News Feed Changes To Reduce Clickbait**
(Facebook Updates Its “News” Feed To Hide Clickbait)
Facebook announced changes today to its News Feed. The company wants to show users less clickbait. Clickbait posts use misleading headlines. They trick people into clicking. Facebook users have complained about this problem for a long time. The company listened to this feedback.
The new update targets posts with exaggerated headlines. It also targets posts that withhold key information. These posts often promise shocking details. But then they fail to deliver inside the article. Facebook says these posts create a bad experience. They frustrate people. People feel disappointed after clicking.
Facebook engineers adjusted the News Feed algorithm. This algorithm decides what posts people see first. The updated system identifies signals of clickbait. It looks for phrases like “You won’t believe…” or “What happened next will shock you…”. It also analyzes whether the article text actually matches the headline. Posts flagged as clickbait will appear lower in the News Feed. People will see them less often.
This change means users should see more meaningful content. They should see more posts from friends and family. They should see more posts from groups they follow. Important news stories should also get better visibility. Facebook hopes this makes the platform more useful. They want people to spend time on content they value.
(Facebook Updates Its “News” Feed To Hide Clickbait)
Page owners who publish clickbait may see lower reach. Their posts will reach fewer people automatically. Facebook encourages publishers to create clear headlines. They should provide straightforward information. Authenticity is key for engagement now. The update is rolling out globally starting this week. Facebook will monitor its effects. They might make further adjustments later.