Sony Electronics today announced a new television model featuring Ambiance Mode. This technology transforms the TV screen into a dynamic light source when not actively showing video content. It aims to enhance the atmosphere of living spaces. The new TV will be available starting next month.
(Sony’s New TV with Ambiance Mode)
Ambiance Mode works by displaying subtle patterns and colours across the entire screen surface. Users can choose from various pre-set scenes. These scenes mimic natural light effects found in homes. Examples include a flickering flame, gentle ripples, or a soft glow. The mode activates automatically when the TV detects no signal for a set time. Users can also activate it manually through the remote.
Sony believes this feature offers significant benefits. It helps the TV blend more naturally into the room environment. The screen becomes less intrusive when not actively watched. This is different from a completely black screen. It provides a pleasing visual element during downtime. The light patterns are designed to be calming and non-distracting.
The company highlighted Ambiance Mode’s potential during music listening sessions. It can create a visual complement to audio playback. The feature also works while users browse content menus. It offers a more engaging backdrop than a static image or blank screen. Sony integrated the technology carefully to avoid impacting picture quality during normal viewing.
(Sony’s New TV with Ambiance Mode)
The new television featuring Ambiance Mode boasts Sony’s latest picture processing engine. It supports high dynamic range formats and offers 4K resolution. Exact pricing details were not disclosed in the announcement. Sony expects the television to be in stores globally by the middle of next month.