Google has updated its AI Ethics Board to review new consumer protection protocols for Agent Commerce. The board will look at how AI agents interact with shoppers and ensure fair practices. This move comes as more companies use AI to handle customer service and sales. Google wants to make sure these systems are safe and honest.
(Google’s AI Ethics Board Reviews Agent Commerce Consumer Protection Protocols.)
The review focuses on transparency, data privacy, and user control. AI agents must clearly state they are not human. They also cannot collect personal information without permission. Users should be able to stop an interaction or delete their data at any time. These rules aim to build trust between people and AI systems.
Google’s team includes experts in ethics, law, and technology. They will test real-world scenarios to spot risks early. The group will also check if current policies cover new uses of AI in shopping. If gaps appear, they will suggest updates right away.
Agent Commerce lets businesses automate tasks like answering questions or processing orders. But fast growth brings new challenges. Some users worry about hidden fees or misleading replies. Google says its ethics board will help prevent those problems before they spread.
(Google’s AI Ethics Board Reviews Agent Commerce Consumer Protection Protocols.)
The company plans to share findings with partners and regulators. It hopes this effort sets a standard for others in the industry. Regular reviews will keep the guidelines up to date as technology changes. Google believes strong guardrails make AI more useful for everyone.