**NEWS RELEASE**
(TikTok And The Science Of Perfume)
TikTok changes how people buy perfume. The social media app influences fragrance choices worldwide. Users share videos about scents. These videos get millions of views. People trust recommendations from creators they follow. This impacts sales a lot.
Perfume brands notice this trend. They see sales rise when products go viral on TikTok. Companies now work with influencers. These influencers review perfumes online. They explain how a perfume smells. They talk about how long it lasts. They show the bottle design. This direct feedback helps shoppers decide.
The science behind perfume matters too. TikTok videos often explain fragrance notes. Notes are the different scents in a perfume. Top notes hit first. Middle notes come next. Base notes linger longest. Creators break down these layers. They describe perfumes using everyday words. Words like “fresh,” “sweet,” or “woody” are common. This makes perfume science easier to grasp.
Some videos show perfume mixing. Others explain how skin chemistry affects smell. The same perfume can smell different on different people. TikTok creators demonstrate this. They show perfumes on their skin. They ask viewers about their own experiences. This builds a community around scent.
Brands create new perfumes for TikTok users. They want scents that look good online. Unique bottles help. Strong, noticeable scents are popular. They make an impression quickly. Perfume makers also use simpler descriptions. They avoid confusing terms. This matches the language used on TikTok.
(TikTok And The Science Of Perfume)
Experts see this as a big shift. Traditional perfume advertising is less important now. TikTok offers real opinions. It shows perfumes in action. This feels more genuine to buyers. The app makes perfume discovery social and visual. Science blends with social trends on the platform.