Twitter Boosts Local Artisan Visibility with New Feature
(Twitter Adds ‘Local Artisan’ Spotlights)
Twitter announced a new feature today. The feature is called “Local Artisan” Spotlights. It aims to help small craft businesses get noticed. Many artisans struggle online. Twitter wants to change that.
The feature identifies talented creators nearby. These include bakers, woodworkers, jewelry makers, and others. Twitter will show their profiles to local users. This happens automatically in the “For You” timeline. Users will see a special tag on these profiles.
Artisans don’t need to apply. Twitter finds them using public data. The company looks at location tags and keywords. Tweets about handmade goods are key signals. Accounts with strong local engagement get priority. This ensures genuine local businesses benefit.
The goal is simple. Twitter wants people to discover creators in their own community. Finding local talent can be hard online. This feature makes it easier. Users can explore new products. They might find a gift or a service nearby.
Supporting small businesses matters. Local artisans drive neighborhood economies. They offer unique items. Twitter believes this tool helps them thrive. More visibility means more potential customers. Artisans gain followers and sales opportunities.
Twitter started testing this months ago. Early results are positive. Users engaged more with local craft posts. Artisans reported increased profile visits. The feedback helped shape the final design.
(Twitter Adds ‘Local Artisan’ Spotlights)
The “Local Artisan” Spotlights roll out globally next week. It works on both Android and iOS apps. The feature is free for everyone. Twitter plans updates based on user suggestions.