Google has updated its guidance on author pages to help websites better show expertise, experience, authoritativeness, and trustworthiness—known as E-E-A-T. This move comes as part of ongoing efforts to improve content quality across search results. Site owners are now encouraged to create detailed author bios that clearly explain who wrote the content and why they are qualified to do so.
(Optimizing Author Pages for E-E-A-T)
Author pages should include real names, professional backgrounds, and relevant credentials. Photos, links to past work, and affiliations with recognized organizations also help build credibility. Google says these details let users judge whether the information they read comes from a reliable source.
Many publishers have already started revising their author sections. They add resumes, certifications, or even short videos where authors talk about their experience. These changes aim to give readers more context and confidence in the material they consume.
Sites that rely on expert-driven content—like medical, financial, or legal advice—are especially affected. Google wants to ensure users get accurate and trustworthy answers, not just well-written text. Clear author information supports this goal by showing who stands behind the words.
Updating author pages is not just about meeting algorithm expectations. It is about being transparent with audiences. People want to know who is giving them advice and whether that person knows what they are talking about. Strong author profiles meet that need directly.
(Optimizing Author Pages for E-E-A-T)
Webmasters who ignore these updates may see lower visibility in search rankings over time. Google’s systems increasingly favor content that demonstrates clear signs of human expertise. Simple, honest presentation of author credentials can make a big difference in how content is received both by users and search engines.